Cosmetic surgery tourism is a type of tourism where people travel to exotic destinations for purposes of having their bodies enhanced or improved through surgery. It is projected to reach USD 100 billion by 2012. Continue reading Cosmetic Surgery Tourism – Opportunity for Kenya?
Author: joyfreto
Business cards: Overcoming the out-of-mind / trash test
When you hand over your business card to a client, what are the chances that the client will remember you when the need arises? Where do you think your card ends up in the pile? Do you think the client has time to go sifting through the pile to find “that guy that was here last Tuesday?” Continue reading Business cards: Overcoming the out-of-mind / trash test
Marketing goes green
The goal of green marketing is to position different brands of products or services in such a way that potential consumers, especially those who are environmentally cognisant, view their “greenness” as a benefit. This greenness involves what the product is made from, how it is made, packaged, consumed and finally disposed. Continue reading Marketing goes green