Voices is a free Consumer Insight newsletter with relevant market insights.
Research shows that 38% of women watch soccer on television, a figure that is equivalent to the number of men who do the same. It might just turn out that women are just as crazy about football as their men are!
Did you know that TGI is the single most robust research study ever conducted in Kenya? With a 10,000+ sample, TGI covers the following sectors:
| - Toiletries & Cosmetics | - Food |
| - Pharmaceuticals | - Clothing |
| - Holidays and Travel | - Communication |
| - Confectionery | - Household |
| - Shopping | - Alcoholic beverages |
| - Leisure | - Tobacco |
| - Non-Alcoholic Beverages | - Motoring |
| - Appliances and Durables | - Financial Services |
Data source: TGI
Inferences: Consumer Insight
More information:
Call Jacinta Nduku on
+254 (0) 20 21 46 540/1/2
Email: jnduku@ciafrica.com
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