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Voices is a free Consumer Insight newsletter with relevant market insights.
Old is gold... (Fallacy!)
It will pay off if, once in a while, you rolled out some new product or other. 51% of consumers like to try out new food products and 50% like to buy new gadgets and appliances, busting the myth that consumers are conservative.
About TGI
Did you know that TGI is the single most robust research study ever conducted in Kenya? With a 10,000+ sample, TGI covers the following sectors:

- Toiletries & Cosmetics - Food
- Pharmaceuticals - Clothing
- Holidays and Travel - Communication
- Confectionery - Household
- Shopping - Alcoholic beverages
- Leisure - Tobacco
- Non-Alcoholic Beverages - Motoring
- Appliances and Durables - Financial Services

TGI

Data source: TGI
Inferences: Consumer Insight
More information:
Call Jacinta Nduku on
+254 (0) 20 21 46 540/1/2
Email: jnduku@ciafrica.com

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