| Voices is a free Consumer Insight newsletter with relevant market insights. | |||||||
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Mobile Phone Ownership |
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You can call it a craze, but barely 10 years after launch, mobile telephony has taken Africa by storm and ownership is now over 50% of city dwellers in eleven countries, with Kenya posting a 91% incidence. The next important thing to have happened to them…… after the bread slice! |
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| This data is based on Consumer Insight’s lifestyle study, Maisha, conducted in the capital city of African countries using an interviewer-administered questionnaire. | For more information contact Samuel Muthoka smuthoka@ciafrica.com or Duncan Mango: Mobile number: 083 3107070 Telefax: 011 8072118 Email: dmango@ciafrica.com |
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