Voices is a free Consumer Insight newsletter with relevant market insights.
Yes, men adore soap opera's
Talking of television, it appears that as more women turn to watching soccer, men are turning to soap operas, with 43% of men admitting to a liking of soaps.

TGI

Data source: TGI
Inferences: Consumer Insight
More information:
Call Jacinta Nduku on
+254 (0) 20 21 46 540/1/2
Email: jnduku@ciafrica.com

About TGI
Did you know that TGI is the single most robust research study ever conducted in Kenya? With a 10,000+ sample, TGI covers the following sectors:

- Toiletries & Cosmetics - Food
- Pharmaceuticals - Clothing
- Holidays and Travel - Communication
- Confectionery - Household
- Shopping - Alcoholic beverages
- Leisure - Tobacco
- Non-Alcoholic Beverages - Motoring
- Appliances and Durables - Financial Services
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