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Voices is a free Consumer Insight newsletter with relevant market insights.
Voices
Do Kenyans value their health?
Contrary to their well known penchant for beer and "nyama choma" (roast meat), Kenyans appear to be very health conscious, with 70% of Kenyans reporting that they try to eat healthy food, 64% consider their diet to be healthy and another 40% report that they try to follow a strict diet.
Figures
About TGI
Did you know that TGI is the single most robust research study ever conducted in Kenya? With a 10,000+ sample, TGI covers the following sectors:

- Toiletries & Cosmetics - Food
- Pharmaceuticals - Clothing
- Holidays and Travel - Communication
- Confectionery - Household
- Shopping - Alcoholic beverages
- Leisure - Tobacco
- Non-Alcoholic Beverages - Motoring
- Appliances and Durables - Financial Services

TGI

Data source: TGI
Inferences: Consumer Insight
More information:
Call Jacinta Nduku on
+254 (0) 20 21 46 540/1/2
Email: jnduku@ciafrica.com

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