With women making over 80% of household buying decisions, the woman is any marketer’s most wanted target. That is why Consumer Insight conducts Dama, a study that analyses the Kenyan woman and her influence on the things that really matter to your business.

We study her free time activities, values and aspirations, health, products/brand usage, motoring, marriage & family, income & expenditure, and environment, and then segment her by age, income, social economic class, education, employment, role, single, marriage, motherhood, personality traits, personal perceptions, values and attitudes. 

Dama makes the Kenyan woman an open book for you. 


Price:  Kshs. 465,000 + VAT

Buy Dama here or for more information, please contact:

Office telephone: +254 20 214 6540 | Cell phone: +254 731 783 634