For a majority of internet users in Kenya, songs only cost as much as it costs to get online.
According to DigitalK Report by Consumer Insight, 44% of internet users who listen to music online say that they have downloaded music more than 14 times in the past month. However, this study shows that a whopping 72% admit to not paying for music downloaded. It seems among internet users in Kenya, songs go for, well, a song.
|Digitalk is a study that uncovers digital usage habits of Kenyans, South Africans and Nigerians. Given that a high proportion of social media users have either stopped or are interacting less with traditional media, at this rate, digital media is becoming the most important way to reach and interact with your market. The study helps you understand how the internet is affecting media consumption, communication, banking, shopping, and betting among other aspects.|