There is an online gambling wave approaching and from the look of things, it’s got its sights set on the men.
According to DigitalK Report by Consumer Insight, 15% of those who use the internet to gamble admit to laying a bet every single day. A further 39% of the internet users who gamble confirm that they place an online bet most days while 46% say that they only do it some days. However, what is most interesting is that a majority of the internet users who admit to gambling everyday are male. Does this suggest that online gambling is currently a man’s world? You bet!
|Digitalk is a study that uncovers digital usage habits of Kenyans, South Africans and Nigerians. Given that a high proportion of social media users have either stopped or are interacting less with traditional media, at this rate, digital media is becoming the most important way to reach and interact with your market. The study helps you understand how the internet is affecting media consumption, communication, banking, shopping, and betting among other aspects.|