The search for a route out of poverty is over. While presenting an action plan to meet the UN’s poverty-slashing millennium development goals in 2006, renowned economist Prof Jeffery Sachs stressed that education was the only way out of poverty in Africa. Nobel Laureate Wangari Maathai concurs. In her autobiography, 'Unbowed, One Woman's Story', she states, "The Kenyan society idolises education and considers it a panacea for all other problems." Research we did proves the above to be true. Education, health and religion topped the list of most important things in people's lives. 24% of the respondents in Kenya, Uganda, Tanzania, Somaliland, Ghana, Nigeria, Mozambique and Angola said acquiring knowledge and nourishment of the mind was the most important thing in life.

Data is sourced from Maisha a Pan-African lifestyle study conducted by Consumer Insight in the commercial capitals of more than 14 African countries.

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