Marketing Research - Matter of facts
State of Kenyan Society
Kenyans Voice their Preferences
Role Models
Music… the leisure of choice in Africa
Kenya Leads African Peers in Computer Literacy
Mobile Telephony Surpasses the 70 Percent Mark in Urban Africa
Life
Free Time Activities
Customer Satisfaction
Ssh… The Youth Have Spoken
Advertising Winners and Losers in Kenya
Role Models in Advertising
Inside the Mind of an African Consumer
Africa's Leading Lights
Performance of TV Ads in Kenya
Haggling Hassles
Bigger is Better
What Contraceptives & Market Research h
ave in Common
Marketing for Tomorrow's Consumers
Why "We Offer Excellent Service" isn't Good Enough
How Ads Behave in Kenya
Marketing in Africa
Brand Equity Research: A Tool For Effective Brand Management
Brands: Success & Failure Points
The advantage of colour symbolism in the referendum campaign
Financial Services in Kenya
Where do Kenyans frequent in their free time
Home Ownership
How Kenyans Live
Who is Drinking?
Insurers grappling with a small market
Are Kenyans preoccupied with their looks?
Market Research & Optimal Brand Positioning
Pursuit of Health
Segmentation Research for Market Leadership
Ever changing shopping trends among Kenyans
An unfit nation
The missing link
Mapping of Information
The graphical forms, visual-verbal resonances, meanings
and semiosis of the Red Cross symbols
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