Advertising pre and post-tests
People react in three ways to commercials: ‘Change the channel’, ‘What was that all about?’ and ‘Hmm, we should buy that product.’ Question is: ‘How do I get the third response to my advertisement?’
The answer lies in advertising tests.
Consumer Insight will get your target audience together and ask them what they think about your advertising using a research methodology packaged uniquely just for you, or using the well established and proven Adcheck and Adtrack
With over 10 years of experience, Consumer Insight is one of the leading providers of market research in Africa. We give our panelists a golden chance to voice out their opinions, concerns and decisions to some of the largest companies in Africa. |
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A New Frontier in Customer Satisfaction Measurement For companies that wish to find out what things need improvement in order to serve their customers better, the bad news is that the traditional Customer satisfaction Studies (CSS) they are used to have been deemed inadequate. |
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We have repackaged AdCheck, our pre-production ad testing product. We have made it a faster, more affordable tool. (Results in 72 hours for Shs 72,000!) |
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