TGI stands for Target Group Index. It is an internationally reputable, versatile, user-friendly and comprehensive information-laden single source database that gives you unlimited access to a wide range of consumer information on product and brand usage, media consumption and attitudes.
Sector Coverage
TGI covers all-important sectors and within each, various product categories and almost all brands in each sector are investigated. The sectors include:
- Alcoholic beverages
- Appliances and durables
- Communication
- Confectionery and snacks
- Financial services
- Food
- Household products
- Holidays and travel
- Motoring
- Non alcoholic beverages
- Personal items and electronics
- Pharmaceutical products
- Shopping, retail and clothing
- Sports and leisure
- Tobacco
- Toiletries and cosmetics
TGI Software
A central element of the TGI proposition is specially developed analysis software. This enables you to subscribe and conduct powerful analyses for yourself, ranging from simple cross-tabulations to complex multivariate segmentations. As an example, you can find out how many women under thirty-five years use a car to go to work, dine regularly at a restaurant and use scented soaps.
Analysis
All the information in TGI can be analysed using any of the demographics collected. Demographics play a key role in market segmentation, profiling and more. They come in handy when one is gauging the differences or similarities between various audiences and can be done along key analysis breaks such as age, gender, marital status, education level, income, geographical location, employment status, religion, media consumption and so forth.
The TGI software is very versatile, allowing you to carry out thousands of cross tabulations.
In the example above, TGI data has been used to do segmentation. One can see that Amstel Light, Coors Light and Miller Lite drinkers are indeed very calorie & weight conscious as they strongly agree to statements such as ‘I am dieting’ etc. Busch and Red Dod drinkers are very traditional and self contained – they strongly agree to statements like ‘Little I can do to change my life’.
