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Home | A Closer Look | Types of Studies | Product / Price tests
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Product / Price tests

You want to launch a new product in the market but don’t know what price to tag on it.  How do you walk the tight rope of maximising profits without ripping off the consumer? Proper research will act as your balance beam. Consumer Insight will let you know how much your consumers are willing to pay and when they think you’re taking more than your fair share of their wallet contents.

 

 

What's New

With over 10 years of experience, Consumer Insight is one of the leading providers of market research in Africa. We give our panelists a golden chance to voice out their opinions, concerns and decisions to some of the largest companies in Africa.

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A New Frontier in Customer Satisfaction Measurement

For companies that wish to find out what things need improvement in order to serve their customers better, the bad news is that the traditional Customer satisfaction Studies (CSS) they are used to have been deemed inadequate.

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We have repackaged AdCheck, our pre-production ad testing product. We have made it a faster, more affordable tool. (Results in 72 hours for Shs 72,000!)

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"The empathy to the customer is something we liked. Trying to understand the objectives of the research in the bigger scheme of things is very recommendable."

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