The post-Morendat Consumer Insight

On the weekend of 26 and 27 September 2009, Consumer Insight Kenya, Tanzania, and Uganda temporarily relocated to the Morendat Training and Conference Centre in Naivasha. The brief, under the theme Rewind-Revitalize, was simple – not to return to work until we had devised a distinctive, responsive, and 21st century market research offering to our clients.

In between the laughter and private phone calls, the post-Morendat Consumer Insight took shape. The following is what our clients should expect from us:

• Quick, reliable, and affordable research facilitated by technologies such as online panels, in-house call centres, and electronic data-gathering devices 
• A Pan African view due to our presence in the key markets of Eastern, Southern, Central, Western, and Northern Africa; in addition, a continuous Maisha survey delivering free information from these regions 
• A trade study, Mteja, offering insight on buyer behaviour and point-of-purchase influences 
• Rethought and reloaded pre- and post-production advertising testing methods (AdCheck and Adtrack), continuing our tradition of communication research  
• Shorter, pithier, actionable research reports supplemented with indexed data files accessible via our website 
• A regular Voices e-newsletter through which we share information and provoke thought 
• No pre-payment requirements for local clients; we start work on receipt of purchase order – this will drastically improve turnaround time 
• Research teams with the following industry specialisms – communication, media, FMCG, manufacturing, finance, and lifestyle

These actions will no doubt make Consumer Insight respond better to the increasing demands made by our clients – demands driven by the dynamic, competitive, and interdependent nature of the 21st century marketplace.