Concept Tests
Concept tests are a really useful way of finding out whether that budget-busting new product development project you’re about to embark on will arouse enough interest to make your consumers buy your product. Consumer Insight guarantees you’ll know the way forward once you subject your idea to a concept test.
With over 10 years of experience, Consumer Insight is one of the leading providers of market research in Africa. We give our panelists a golden chance to voice out their opinions, concerns and decisions to some of the largest companies in Africa. |
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A New Frontier in Customer Satisfaction Measurement For companies that wish to find out what things need improvement in order to serve their customers better, the bad news is that the traditional Customer satisfaction Studies (CSS) they are used to have been deemed inadequate. |
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We have repackaged AdCheck, our pre-production ad testing product. We have made it a faster, more affordable tool. (Results in 72 hours for Shs 72,000!) |
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