The Maisha study is an attempt to gain a Pan African viewpoint on wellbeing, share of wallet, the use of technological devices, availability of public facilities, interaction with media, influential personalities, threats to self and country, and future outlook.
Currently, it is conducted in the main commercial centres of 15 countries: Kenya, Tanzania, Uganda, Rwanda, Burundi, DRC, Nigeria, Ghana, Côte d’Ivoire, Cameron, Angola, Botswana, Mozambique, South Africa, and Egypt.
With over 10 years of experience, Consumer Insight is one of the leading providers of market research in Africa. We give our panelists a golden chance to voice out their opinions, concerns and decisions to some of the largest companies in Africa. |
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A New Frontier in Customer Satisfaction Measurement For companies that wish to find out what things need improvement in order to serve their customers better, the bad news is that the traditional Customer satisfaction Studies (CSS) they are used to have been deemed inadequate. |
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We have repackaged AdCheck, our pre-production ad testing product. We have made it a faster, more affordable tool. (Results in 72 hours for Shs 72,000!) |
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