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Home | A Closer Look | Types of Studies | Corporate Image / Brand Perception studies
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Corporate Image / Brand Perception studies

Spending your eight to five interacting with people who work for the same company as you do can easily give you a biased opinion of what your organisation’s perception to the outside world.

What you saw internally as a successful PR campaign could have been seen differently from the other side of your office door. That’s where Consumer Insight steps in with an independent corporate image or brand perception study that will give you a true, full colour picture of what image your company and brands have.

 

 

What's New

With over 10 years of experience, Consumer Insight is one of the leading providers of market research in Africa. We give our panelists a golden chance to voice out their opinions, concerns and decisions to some of the largest companies in Africa.

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A New Frontier in Customer Satisfaction Measurement

For companies that wish to find out what things need improvement in order to serve their customers better, the bad news is that the traditional Customer satisfaction Studies (CSS) they are used to have been deemed inadequate.

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We have repackaged AdCheck, our pre-production ad testing product. We have made it a faster, more affordable tool. (Results in 72 hours for Shs 72,000!)

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What clients say

Coca Cola


"I would like to pass our appreciation for taking the time to speak to our global leadership team and especially at such short notice. Specific feedback is that you had very insightful input into the Kenyan consumer psyche and a fantastic piece on the impact of tribalism today. Thank you also for the hard work from your team on the product proposition research. From a strategic point of view this output contributed immensely to the quality of discussions with our bottlers and we want to recognize that too. Thank you once again."

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