Do ads really sell?

Consumers don’t generally avoid adverts. On the contrary, 67% do actually like advertising and with 54% relying on advertising to help them make the best purchases. 51% of consumers do take notice of advertisements on radio, while 49% make conversations about television adverts.

Life is not about money after all!

You thought money was the most important thing in life? Well…. Not in Africa. Consider this: In Kenya, Zambia, Madagascar, Uganda, Burundi, Rwanda and Tanzania it is all books first! Education was ranked the most important thing in people’s lives except in Nigeria, Somaliland, Angola and Ethiopia where they rank health first.

Best Ads

Did you know that Blue Band Condensation, Colgate Dentist Mother and Omo First Steps, respectively, were the most noted TV commercials in 2007/8?