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Alcoholic and non-alcoholic drinks’ consumption: what’s up, what’s down

Alcoholic and non-alcoholic drinks’ consumption: what’s up, what’s down

The consumption of beer plunged by half in 2008 compared to the two previous years! Also going down were most other alcohol types apart from Liqueurs, Rum, and Gin.

 

The power of music

The power of music

The place of music as a free time activity in Africa cannot be overemphasized. In deed, it is the leading free-time activity in Kenya, Zambia, Nigeria, Uganda, Angola and Ethiopia.

 

Mobile Phone Ownership

Mobile Phone Ownership

You can call it a craze, but barely 10 years after launch, mobile telephony has taken Africa by storm and ownership is now over 50% of city dwellers in eleven countries, with Kenya posting a 91% incidence.

 


What's New

With over 10 years of experience, Consumer Insight is one of the leading providers of market research in Africa. We give our panelists a golden chance to voice out their opinions, concerns and decisions to some of the largest companies in Africa.

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A New Frontier in Customer Satisfaction Measurement

For companies that wish to find out what things need improvement in order to serve their customers better, the bad news is that the traditional Customer satisfaction Studies (CSS) they are used to have been deemed inadequate.

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We have repackaged AdCheck, our pre-production ad testing product. We have made it a faster, more affordable tool. (Results in 72 hours for Shs 72,000!)

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