
Optimism is in the air
Despite the inflation in 2011, Kenyans have proven to be resilient.
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About 60% of shoppers would buy an alternative brand due to in-store influence A majority of shoppers would buy a brand other than their usual one due to in-store influence. Science can now prove it. A new study by Consumer Insight reveals that 56p.c. of shoppers would buy a brand other than their usual brand due to in-store influence. |
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The Youth Have Spoken – And What They Want is Mulla and More Mulla. Following Consumer Insight’s launch of Holla 2011, marketers and communicators all over East Africa can now avail themselves of what has come to be widely accepted as East Africa’s Most Comprehensive Biennial Youth Study. |
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A New Frontier in Customer Satisfaction Measurement For companies that wish to find out what things need improvement in order to serve their customers better, the bad news is that the traditional Customer satisfaction Studies (CSS) they are used to have been deemed inadequate. |
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