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Who Are The Worlds Loneliest Shoppers?

Who Are The Worlds Loneliest Shoppers?

Shopping in Kenya is done alone, as the new Reja Study from Consumer Insight recently revealed.

 

Not So Savvy...

Not So Savvy...

Ecommerce is at the heart of every modern economy, but in one of Africa’s most connected countries, online shopping is painfully held back. The cause? Basic lethargy.

 

Real Kenyan Checkouts: Paper Or Plastic?

Real Kenyan Checkouts: Paper Or Plastic?

In the world’s leading mobile money country, everyone pays for their shopping using…cash. Naturally.

 
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Six Course Research Workshop

Food.  Fun.  Facts.  The research workshop that serves it all - insights, stats, panelists, info application, discourse and even a bit of drama - is here again.

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Kenya’s Quiet Shopper Revolution

Private brands and online shopping promise to turn Kenyan retail on its head, especially if their potential for disruption is realized fully.

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 Afro-Phobia: Is South Africa Innocent After All?

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