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The happiness-marriage trade off

The happiness-marriage trade off

Research purists admonish those who equate correlation to causation. Hence, if the number of single Kenyans is growing (trend A), the number of the married declining (trend B), and the number of those who feel happy is declining (trend C), it is considered reckless to arrive at the conclusion that unhappiness is keeping people unmarried.

 

The best broadcast media campaign of 2009

The best broadcast media campaign of 2009

Deciding which are the best radio and TV ads in Kenya is a thankless task – regardless of the rigour and objectivity of the method, there is bound to be an angrier crowd of pundits than happy folk among the ad-creating, media-buying, and brand-owning crowds. But here goes anyway…

 

Prudence amongst the mayhem

Prudence amongst the mayhem

We know that Nairobi is not a pleasant place to reside in. Its dense traffic, primitive garbage disposal methods, ugly architecture, discourteous drivers, uneven pavements, gaudy billboards, and cacophonous populace make the city anarchic, an attribute which seems ingrained in its councillors.

 
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What's New

With over 10 years of experience, Consumer Insight is one of the leading providers of market research in Africa. We give our panelists a golden chance to voice out their opinions, concerns and decisions to some of the largest companies in Africa.

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A New Frontier in Customer Satisfaction Measurement

For companies that wish to find out what things need improvement in order to serve their customers better, the bad news is that the traditional Customer satisfaction Studies (CSS) they are used to have been deemed inadequate.

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